The Newbury Writer

I’m Louisa Houghton and I specialise in writing to support creative and authentic storytelling.

About me

My career spans nearly 30 years as a senior employee communications and engagement specialist working with some of the biggest names in IT, telecommunications, retail and public sector. I specialise in words that do more than ‘tell’.

I believe the written word is a unique and powerful way to build trusted relationships with people on a deeply human and personal level.

We need to talk about AI

AI is everywhere, making it faster, easier and cheaper than ever, to feed words into the machine and get your content back in seconds. And that’s fantastic and has its place.

But it also comes at a cost, because after a while everything and everyone sounds the same.

The good news, is that if you’re someone who wants to cut through the vanilla and create content that stands out from the (boring) crowd, now is the perfect time.

I use AI to enhance, not replace, the unique power of the human voice.

What I offer

Strategic storytelling

What you say is personal – to you and to the people you want to reach. I’ll help you tell your story and articulate your key messages in your voice – clearly, consistently and with confidence.

Message development

Writing is about more than words on a page, I can support with shaping your ideas and crafting messaging frameworks which align with your goals and create connection with your audience.

Clarity and cut-through

Editorial judgement is crticial when it comes to the written word and deciding what’s included and what’s not makes the difference between cutting through the cacophony or adding to it.